b2b sales lead generation

Top 11 tools to get leads online – reviewed and tested 2022

Collect, qualify and identify leads collected online with these top 11 tested and reviewed online lead collection tools.


This article will give you an understanding of how to use the best lead generation tools.


Getting leads has always been a core disciple for Sales and marketing organizations. Your sales team needs qualified leads to create more business in your sales pipeline, and the leads are supplied by your marketing division.


Getting leads from online sources can be an extremely efficient way for growing your business. Especially if you’re in the Business to Business domain. To do so, you need lead generation tools and this article will give you an overview of the best 11 tools that can help you get quality leads from the net.


The tools and the sales funnel

So, we focus on the top part of the sales funnel, where you perform three different activities:

  • You identify potential leads to your business
  • You collect leads from different sources
  • You qualify leads to make sure they are a fit for your business

The three categories

We have collected the top 11 of the best tools within three categories:

  • Identifying leads
  • Collecting leads
  • Qualifying leads

Identifying leads

Identifying leads means finding them. We all know that you can find leads on LinkedIn and other social media platforms. But there are many other sources where you can collect leads. Some of the tools help you identify new sources.


Collecting leads

The next step is to collect the leads, and that means getting leads from the websites where we have identified them.  This is most often done using some sort of web scraping method. Some of the web scrapers have pre-defined scraping options, others must be.


Qualifying leads

The last part of the online lead collection process is to qualify your leads. Often you would need contact info such as e-mail or phone numbers. It is rare that such information will be available on the websites that you collect from. So you need to validate the data. You do this using for the leads that you have collected with special tools that hold databases with information on millions of contacts.


The great part about the tools that you are about to be presented with is that they are all easy to use. All of them are cloud-based and can be used without local installations or knowledge of how to code.



 What are the best tools to get leads online?

The 11 tools that we have selected for you are:


  1. Kaddara (Identify & Collect)
  2. Webautomation.io (Identify & Collect)
  3. Leads extractor (Collect)
  4. brightdata.com  (Collect)
  5. Hunter (qualify leads)
  6. Lusha (qualify leads)
  7. Peopledatabaselab (leads)
  8. Leedfeeder (qualify leads)
  9. ProspectIn (qualify leads)
  10. Alfred (qualify leads)
  11. Salesflow.io (qualify leads)

1. Kaddara

Kaddara is a one-click download tool that lets you collect leads, product and price information from more than 200 pre-defined websites. You can either extract data from specific pages, or key in a URL from a LinkedIn Newsgroup, an Amazon page, that the system recognizes. It will then let you download leads as an excel file that you can paste into any business system.


So ease of use is a core feature of Kaddara. The other is the amount of pre-build lead sources. There are hundreds to choose from, and many of them are probably some that you would never have thought of yourself. So there is a good chance that you will get inspired to collect leads from new and fresh sources.


Use can use Kaddara to collect both social media and other types of leads. The leads can be downloaded with a single click, or you can build your own scraping solutions using an easy-to-use drag and drop editor.

There is a free version available. Plans start at $9 per month.


Online click download and a large amount of prebuild lead sources. The starting price is just $9, and that makes it the cheapest tool on our list to use.


You can only get the data in Excel, and there is no API. So if you plan to import much data to your business systems, then I might not be your best option.


2. Webautomation.io

Webautomation and Kaddara are built upon the same concept. You can download leads easily from predefined templates. As with Kaddara, you manage webautomation.io with a drag and drop builder.


However, there are more steps you need to configure in Webatomation that in Kaddara. Also, Kaddara gives you the option of building your own web scraping automation. This is not possible with Webautomation. But they do offer a service where they can build the automation on your behalf. Also, they have almost 500 pre-build automation, which is double what Kaddara offers.


Three is a free trial available that lets you get familiar with the system. Plans start at $25 per month.


A large amount of pre-built templates are available.


The tool is more difficult to use than Kaddara, and you cannot create your own web scraping automation if you have special needs.


3. Leads extractor

Leads extractor focuses primarily on  Social media. To be specific Facebook and Google Maps. So it is a very specialized tool that lets you collect contacts from Facebook and download contact information from Google Maps.


Getting leads from Google maps is smart if you target local businesses in a specific area. Since you can be almost certain that all business will be on Google maps with accurate and up to date information. So in that respect, it is a great tool. It works as a Chrome plugin from where you can easily download the data you need.


You can get a free trial of the solution. Plans start at € 45 per month.


It is a simple tool that does what it is supposed to do well, and that is to collect data from either Facebook or Google Maps.


Simplicity is also its greatest weakness. Both Kaddara and Webautomation can collect data from Google Maps and Kaddara can also collect Facebook data. So the other tools have more features, so if you are predicting to collect data from more sources then you are probably better off working with the competitor tools.


4. Brightdata.com

Bright data is on the list as a representative of enterprise-style software. This means that it has much more capabilities than the three other lead collection tools on the list.


It is not possible to get a free trial of the bright data solution, and you need to get a quote to know their starting price.


Feature reach tool that outperforms the three others when it comes to use cases and the amount of data you can extract with the tool.


Compared to the three other collection tools, Brightdata is very expensive. Also, it requires much more technical insights to be able to work with the tool. So it is most likely not a good fit for small businesses that want to collect leads by themselves.


5. Hunter

Hunter is a great tool to complement LinkedIn sales navigator if you wish to contact your users outside of the LinkedIn Ecosystem. It is one of the best lead generation tools on the market. It is designed for purely for email marketing.

You can get a free trial that lets you use 25 searches per month. Plans start at $ 49 per month.


It is the most accessible contact database in the market. They have more than 3 million users and it is easy to find the contacts that you are looking for.


Some of the contact data you are getting can be old. Meaning the persons might not work in that company anymore.


6. Lusha

Lusha is also a tool that is designed for both email marketing and cold calling. The toll will give you the names and phone numbers of the contacts in their database. Lusha is also among the best lead generation tools. Lusha works as a chrome extension.

You use Lusha for email marketing and other outbound lead generation activities since you get both e-mail and phone number contacts.


The tool works with both data from LinkedIn sales navigator and your regular LinkedIn account.


There is a free version, that lets you extract 5 leads per month. Plans start at $29 per month.


Lusha is easy to use and has a nice integration with LinkedIn that makes it easy to grab contact data.


They have the same problem as Hunter. Meaning not all contact data is up to date, and you often get the company’s main number as the phone number and not the contact direct numbers.


7. Peopledatabaselab (leads)

People database lab is on this list because it is different than the rest of the tools we have on the list. The company targets enterprise and sell data collection services. This means that use them just as much as a consulting company as an online tool.


In some ways this means you get the best of both worlds. You get a tool that lets you collect quality leads and at the same time, you get access to experts that can help you with their domain knowledge that will exceed what you would know as a non-professional data expert.


The price you pay is the price. They will treat and charge as you are buying consultancy services. This means that there is no price on their website, there is no free trial, and so on.


So expect to be charged regular consultancy fees for their service.



Get access to lead and data that are of different levels that the cloud solutions will offer


You pay a premium price for the service.


8. Leedfeeder

Leedfeeder works a bit differently than procespetIN and Alfred. They focus on your website and the traffic that you receive from your website visitors. They will match your website visitors with know IP addresses and this makes it possible for you to know where your website visitors came from. If your website visitors use their companies IP address when they visit your site.


This is smart if you are a B2b company because it makes it possible for you to know when your prospect is visiting your site. This can in many ways be seen as an interest in your business and a potential sales signal.


The two biggest drawbacks are that you don’t know the actual person that has visited you. So if you aim for a large corporation, then there could be many visitors from their site that might not be there as a sales signal.


The tool comes with an API that lets you integrate with your customer relationship management systems such as HubSpot and Salesforce.


The other drawback is that this setup only works if you access the net via your company network. This might not be the case if you do this at home, or on the run.


So there will be both false positive and false negative sales signals in the data the system can provide to you.


There is no free version available, but they do offer a 14 free trial.


Great if you need to know when your contacts are starting to pay interest in your business.


Are good for very specific use cases, where you know that a visitor from a company will be your sales lead.


9. ProspectIn

ProspectIn lets you collect leads from LinkedIn and lets you contact them via either LinkedIn or e-mail, depending on your preference. You do the lead nurturing via a pre-defined set of templates. The idea is to let you build a relationship with your potential clients.


So the tool only allows you to collect data from LinkedIn. The smart part is the e-mail integration that lets you configure the best ways of contacting your audience. E-mail outreach is also interesting since LinkedIn is putting limits on how often you can reach out with messages for your connections. So by using the e-mail you can build in scale in your outreach without risking violating your LinkedIn accounts settings.


This tool also works as a chrome extension in your browser.


It has automated your email outreach process where you can set up communication flows for the leads that you have collected


There is a free version available and plans start at $29 per month.


It is unique in the way that it combines LinkedIn and e-mail outreach in on the product.


Some users might feel intimidated if you start targeting them both on LinkedIn and on mail, so it requires a balanced tactic to not go overboard with this tool, as it might backfire.


10. Alfred

Alfred also lets you collect e.mails and phone numbers of your potential prospects.


So it is designed to be a part of your marketing automation efforts, where you can collect data from LinkedIn and LinkedIn sales navigators.


From a technical point of view, Alfred is different from ProspectIN in a way that it does not use a chrome plug-in. Instead, the integration with LinkedIn is done on the server-side. The advantage of that approach is that you are not depending on the use of having Linkedin open as a tap in the browser. The disadvantage is that using a server approach is riskier since LinkedIn knows this and often changes the rules of how to access their service via a browser.


So you might risk violating the LinkedIn terms using tools like Alfred.


Also, link ProspectIn Alfred is only focused on LinkedIn. But it has not the e-mail flows that ProspectIn has. So if you know that you only plan to automate your outreach via LinkedIn, then Alfred would be a great option to get quality leads.


It is specifically focused on the LinkedIn collection, so it is a purely B2B leads generation tool.


There is a free version of Alfred that you can use to get familiar with the tool.


Plans start at per month



Easy to use. A clear focus on LinkedIn outreach.


Could be riskier to your LinkedIn account. Also, it has not had as many features as ProspectIn has.


11. Salesflow

Salesflow is a dedicated tool for collecting leads from LinkedIn. The focus is their great advantage. The only help you get leads from LinkedIn, not sending an email or another kind of automation.


The tool lets you configure your lead collecting via an easy-to-use drag and drop builder, so it is easy to use.


There is no free version and plans start at $89 per month.


Super dedicated just for LinkedIn lead collection.


The price of $89 is quite high, also compaired to what you can expect to pay for LinkedIn Salesnavigator.

Is using lead generation tools legal?

The short answer is,  yes if you are a B2B company and you act in a certain way when it comes to how you collect the data, how you manage it, and how you use it. If you need more information on this, then we have created a blog post that digs deeper into the conditions that apply. If you are a B2C business then the restrictions are more specific and you should understand precisely how you can use the leads. We recommend that you read the article to get more familiar with your rights and options.

Also, please note that the rules that regulate change in various parts of the world as regulations are passed. So you should always check the latest rules that apply in your markets. So the content of this article is not legal advice, it should be considered marketing inspiration.



Conclusion – what lead generation software should you choose?

So by now, you should know the top tools leads online There are many great tools on the market that can help you collect and generate leads online. Most are designed for b2b lead generation, but some also can be used for b2C lead generation. Most of the mare easy to use and can be configured via a drag and drop editor, or with pre-built templates. Some of the tools are free to use, others have a free trial.